Graphic design

Survey of Graphic Design Pioneer E. McKnight Kauffer Charts the Legacy of an ‘Underground Modernist’ – ArtfixDaily

Summary

Drawing, Design for Metropolis by Fritz Lang, 1926; Designed by E. McKnight Kauffer (American, 1890–1954); Brush and gouache; 74.9 × 43.2 cm (29 1/2 × 17 in.); The Museum of Modern Art, Given anonymously, 78.1961; Digital Image © The Museum of Modern Art/Licensed by SCALA / Art Resource, NY

Poster, Soaring to Success! Daily Herald—the Early Bird, 1919; Designed by E. McKnight Kauffer (American, 1890–1954); Lithograph; Published by Daily Herald (London, England); Printed by T. B. …….

npressfetimg-1006.png

Drawing, Design for Metropolis by Fritz Lang, 1926; Designed by E. McKnight Kauffer (American, 1890–1954); Brush and gouache; 74.9 × 43.2 cm (29 1/2 × 17 in.); The Museum of Modern Art, Given anonymously, 78.1961; Digital Image © The Museum of Modern Art/Licensed by SCALA / Art Resource, NY

Poster, Soaring to Success! Daily Herald—the Early Bird, 1919; Designed by E. McKnight Kauffer (American, 1890–1954); Lithograph; Published by Daily Herald (London, England); Printed by T. B. Lawrence Ltd. (London, England); Courtesy of William W. Crouse

Cooper Hewitt, Smithsonian Design Museum in New York is showing the largest-ever exhibition of works by E. McKnight Kauffer (American, 1890–1954), a pioneer of commercial art—the profession known today as graphic design. On view now through April 10, 2022, “Underground Modernist: E. McKnight Kauffer” features more than 150 objects to examine the designer’s impact and legacy across media.

Hailed in his lifetime as “the poster king,” Kauffer brought design to many creative industries. He made modernism accessible by applying cutting-edge styles to designs for advertising, literature, theater, transportation and more. He adopted emerging avant-garde aesthetics in provocative ways to promote services and products.

Poster, The Labour Woman, 1925; Published by Woman’s Labour League, Labour Party (England); Printed by London Caledonian Press Ltd. (London, England); Lithograph; 71.8 × 50.8 cm (28 1/4 in. × 20 in.); The Museum of Modern Art, New York, Gift of the designer, 1939; Digital Image © The Museum of Modern Art/Licensed by SCALA / Art Resource, NY

Cooper Hewitt holds one of the most extensive collections of Kauffer’s designs in the world, comprising material in both the Drawings, Prints & Graphic Design department and the Archives department. The exhibition is organized by Caitlin Condell, associate curator and head of Drawings, Prints & Graphic Design at Cooper Hewitt, and Emily M. Orr, Ph.D., assistant curator of modern and contemporary American design at Cooper Hewitt, with Caroline O’Connell, Curatorial Assistant, and Kristina Parsons, Curatorial Assistant..

“‘Underground Modernist’ will reveal new stories and research to position Kauffer not simply as a designer of posters, but as a figure who applied the graphic arts broadly to creative pursuits,” Condell said. “He transformed the public’s perception of modernism and influenced the work of other equally significant artists, designers and writers on both sides of the Atlantic.”

“Drawing heavily on Cooper Hewitt’s unique holdings of Kauffer’s work, the exhibition will explore the wide circulation and popular resonance of Kauffer’s designs,” Orr said. “Motivated by a desire to serve the public, Kauffer brought art closer to all people. He believed that advertising was an opportunity to introduce new visual expression.”

Organized chronologically in 10 sections, the exhibition traces Kauffer’s career from his beginnings as a painter to his transformation into an internationally renowned commercial artist. At the height of his career in the 1920s and 1930s, Kauffer, an American, was among the most influential artists in England. In 1940, he moved to New York, joining the influx of European designers who brought dynamism to American advertising. His remarkable output …….

Source: https://www.artfixdaily.com/news_feed/2021/11/02/8496-survey-of-graphic-design-pioneer-e-mcknight-kauffer-charts-the-le